It is not only politicians who say so. Marketers seeking ideas feel the same. Crowdsourcing is the new buzzword in communications. Hyundai’s i10: Hyundai held a contest for an i10 TV commercial. The prize? Sharing screen space with Shah Rukh Khan in the commercial It was a dream come true for Bhaskar Kanchan. The Mumbai … Continue reading
Did you ponder over the origin of the new Rupee symbol? It was not the output of the great creative volcanoes but the creation of a common man through crowdsourcing. India is a vast country with an extremely diverse culture which is difficult to understand. Hence, brands rely on agencies to develop a plan for … Continue reading
In an extensive Q&A with Arun Mehra, CEO at Talenthouse India, the pioneers in creative crowdsourcing platforms in India, we discover the rise of crowdsourcing in India, how brands have adopted the concept for its benefits, how it has shaped up the Indian business and the road ahead. 1. In your opinion, what is the single factor … Continue reading
Publishing giant, Exchange4media popularly known as e4m, is revamping its logo for the new. Exchange4media is calling for new perspectives that break away from the generic elements of its existing logo, as the publishing house continues to strive towards growth and a possible global expansion. E4m has partnered with creative crowdsourcing platform, Talenthouse India in … Continue reading
Source – Jade Magnet Blog Last few months have seen a lot of big brands getting more comfortable with the crowdsourcing model to get their requirements delivered. Some of these are contest based one time requirements, while others which are more long term in nature. Listing out some Indian brands which used crowdsourcing in 2012 … Continue reading
Source – Octane Often experimental and deployed in small scale scenarios, the concept of ‘crowdsourcing’ has become more than a buzzword today; with stable business models emerging globally that are increasingly more productive than ever before. For the uninitiated, ‘crowdsourcing’ refers to taking help from a crowd externally to solve a problem, as opposed to … Continue reading
Source – Business Standard Nasa is doing it for its Pluto and Mars missions. Unilever fired its advertising agency to go with it. Crowdsourcing, a term coined by Wired Contributing Editor Jeff Howe, has stretched from scientific discoveries to corporate research and development. Nasa has numerous websites dedicated to non-scientists to contribute to space research, … Continue reading
Source – Pluggd.in In my earlier article, I covered the rise and fall of Micromax and one of the core idea I was trying to drive was lack of company’s focus on building quality products, especially in the smartphone segment. Today, Micromax has unveiled its new logo, the logo with a punch which probably speaks of (needed) … Continue reading
Source – Business Standard Micromax has fallen back on crowdsourcing to revamp the company’s logo. The Delhi-based mobile handset maker has organised a nationwide creative hunt in the digital space in association with Talenthouse India, a joint venture between Reliance Entertainment, the flagship media and entertainment arm of India’s Reliance Group, and the California-based, Talenthouse. … Continue reading
Source – Lighthouse Insights Crowdsourcing through social media seems to be an economic, viable and most sought out for option among brands and Bollywood. Whether you need a logo, a new product design or for that matter even script writers, all you need to do is give a shout at any of the numerous online … Continue reading
