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Marketing and Advertising

This category contains 62 posts

#DriveWithMTV Season 2 Decides The Route By Crowdsourcing Places On Twitter

The second season of ‘Drive with MTV’ is back after a successful stint in the first one and this time the social road trip is even more social – the trip routes are being crowdsourced through Twitter, bloggers can get exclusive wildcard entries and more. ‘Drive with MTV’ is India’s first social streaming show featuring 4 … Continue reading »

Maybelline New York India launches India’s 1st crowd-sourced KISS Song

“Kiss, Pucker and Pout, I love my Baby Lips, Sexy they Shout!” It was a musical evening at the launch of the unique crowd sourced Baby Lips Kiss Song by Maybelline New York India featuring their latest brand ambassador Alia Bhatt. Also present on the occasion was Mr. Satyaki Ghosh, Director of L’Oréal Consumer Products … Continue reading »

Linkin Park partners with Talenthouse to crowdsource designs from India

The latest in a line of international artists looking to explore creativity from Indian fan With the release of their new single ‘Castle of Glass’, Grammy award winning alternative rock band, Linkin Park has tied up with Talenthouse to inspire artwork based on the music and lyrics of the new single. Talenthouse India, a Reliance Entertainment … Continue reading »

Jade Magnet changes from contest based to managed crowdsourcing model

Jade Magnet – perhaps India’s first creative crowdsourcing company, starting in 2009 – has announced pivotal changes in its business model. Starting out as a creative contest platform, primarily delivering logo and website designs for small and medium businesses, Jade Magnet executed close to 2500 for about 1100 businesses in a little over 3 years. … Continue reading »

Share Your Story With Dell

Dreams are born out of passion and inspiration is what turns them into reality. With technology driving this dream into a realm of infinite possibilities, your passion and achievement is there for everyone to savour and be inspired. Here are the stories of Aditya and Priya. Driven by passion that is powered by their Dell … Continue reading »

Music Score for Crowdsourcing Week 2013

Winning Entry will receive Rs. 50,000 & 5 day pass ( worth Rs 85,376 or USD 1,585 ) to the conference in Singapore. Crowdsourcing Week (CSW) 2013, the first global conference on open innovation for enterprise partners with Talenthouse India to provide an international platform for the creative community. Staying true to its objective of … Continue reading »

Catharina van Delden on Crowdsourcing, Innovation & Technology

Catharina van Delden is founder and CEO of Innosabi GmbH, a software company that helps companies integrate consumers into the early phases of product development. innosabi’s clients include Drogeriemarkt dm, Daimler, Ford, EDEKA, Manhattan nail-polish and Görtz. The German Ministry of Economics has recognized innosabi twice for its innovative business model including naming them the … Continue reading »

Sony Promotes Xperia Z On Social Media

Sony launched its latest offering ‘Xperia Z’ with much fanfare on 6th March 2013. The price matching its high end features is somewhere in the range of a Galaxy S3 and iPhone 5. Sony has roped in Katrina Kaif as the new face of the brand and Xperia is using the same as its USP on … Continue reading »

Shekhar Kapur launches ‘I Love Paani’- an initiative to spread awareness about water conservation

After taking a long steaming shower, you venture out for a drive and on the roads you see a queue of women waiting their chance to procure half a bucket of water. You stop, stare hard, and move ahead with some dejection. You think of doing something only to retire the thought after some deliberation … Continue reading »

Axis Bank Introduces Its Youth Card Via Social Media

What does India’s third largest private sector bank do when it has to launch and publicize its new YOUth Debit Card? It begins with a well defined social media campaign targeting the youth. Named as the YOUth Card, the debit card is targeted to the youth in the age group 18-25. As awesomely as the bank has … Continue reading »

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