Source – Business Standard Nasa is doing it for its Pluto and Mars missions. Unilever fired its advertising agency to go with it. Crowdsourcing, a term coined by Wired Contributing Editor Jeff Howe, has stretched from scientific discoveries to corporate research and development. Nasa has numerous websites dedicated to non-scientists to contribute to space research, … Continue reading
Source: Exchange4Media With brands getting active on social media, marketing heads are increasingly looking outside their existing agencies on record to get a fresh and different creative perspective for their brands. The rationale behind this is that over a period of time, the creative inputs of the team at the existing agency tend to get … Continue reading
Bangalore International Centre calls for ideas for the design of their new premises at Domlur, Bangalore through a crowdsourced contest on Jade Magnet. This is an international call open to architectural firms, architects, and students of architecture. The call for ideas looks for proposals that will embody and reflect the central values of BIC – … Continue reading
Source – Business Standard The simple sofa set in what passes for our drawing room – but in reality is the living room, as I spend most of my time there – has not done too badly, considering it will celebrate its 25th birthday next year. Its lines have a mild elegant turn, but what’s … Continue reading
Source – Jade Magnet When you could ask hundreds and thousands of people to pour creative ideas in order to solve your marketing problems, would you pass-up the opportunity? As technology grows to ensure fewer and thinner boundaries, small and medium businesses are destined to grow faster than ever before by harnessing the power of … Continue reading
Robert Bosch has decided to crowdsource the logo design for a significant organization wide internal project. Robert Bosch has organized a nationwide design contest using Jade Magnet. Looking for a simple and elegant logo depicting what smart solutions for the globe mean? back on crowdsourcing to revamp the company’s logo. The contest targets the design … Continue reading
NEW DELHI: A wide variety of brand owners are embracingcrowdsourcing in India, as they seek to tap into ideas and insights fromthe country’s rapidly-growing online audience.Parle Agro, the food and beverage specialist, used Twitter, themicroblogging platform, to find out from shoppers and retailers the areasin which its Hippo snack brand were currently not available.Alongside receiving … Continue reading
Source – Pluggd.in In my earlier article, I covered the rise and fall of Micromax and one of the core idea I was trying to drive was lack of company’s focus on building quality products, especially in the smartphone segment. Today, Micromax has unveiled its new logo, the logo with a punch which probably speaks of (needed) … Continue reading
Source – Impel Blog Recently, we had a new customer bail – meaning, not renew after the first payment. That bothers us immensely – the money is hardly the issue (after all, our pricing is so low…); we just feel upset that our product is not good enough for someone who signed up after a … Continue reading
