Source – BollywoodTrade
As the 14th edition of the Mumbai Film Festival draws near, Reliance Entertainment initiative – Talenthouse India and Mumbai Academy of Moving Image (MAMI) have designed innovative crowd-sourcing initiatives aimed at young talented filmmakers. With the film festival scheduled to be held from the 18th to 25th of October, 2012, entries for the 14th Mumbai Film Festival’s (MFF) Dimensions Mumbai competition section are open to filmmakers below the age of 25 to create short films that capture the ‘Essence of Mumbai’.
The winning films will bag the Silver Gateway trophies and cash prize of Rs.1,00,000 and Rs. 50,000 respectively. The last date to submit entries is 31st August 2012 and the winner will be announced during the star studded awards function of the 14th Mumbai Film Festival on the 25th of October, 2012.
Talenthouse increased the MFF engagement with the creative minds through Design for the 14th Mumbai Film Festival. Create the poster, which received an overwhelming response. This creative hunt invited graphic designers, photographers, illustrators, visualizers, art directors to design and upload the posters for the Festival portraying the essence of the festival in a new light. Additionally, all winning work will be displayed at all relevant venues and events.
Speaking on this initiative Mr. Srinivasan Narayanan, Director, Mumbai Film Festival said, “India along with the rest of the world is going digital. Youth are watching television, but not on the television. Since Dimensions Mumbai is talking to this very audience, it is only obvious that we evolve to smarter, more convenient technology to help them send their entries across to us.”
Mr. Arun Mehra, CEO, Talenthouse said, “Talenthouse constantly endeavours to provide life-changing opportunities for artists globally by giving them various platforms to showcase their creativity and get recognition. We are proud to be associated with the 14th Mumbai Film Festival, one of India’s biggest film festivals and are looking forward to receiving some great entries.”
All winning entries will be decided by MAMI Trustees keeping in mind the essence of the festival.